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Digital Cameras - Compare the differences...
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Optical Zoom 3x

An optical zoom is a true zoom lens, similar to those used in conventional cameras.


The zoom feature will allow you to get closer to your subject without actually having to move towards it.

Optical Zoom 5x

An optical zoom is a true zoom lens, similar to those used in conventional cameras.


The zoom feature will allow you to get closer to your subject without actually having to move towards it.

Optical Zoom 10x +

An optical zoom is a true zoom lens, similar to those used in conventional cameras.


The zoom feature will allow you to get closer to your subject without actually having to move towards it.

Face Detection

Fujifilm’s Face Detection technology automatically recognises faces in the frame, ensuring that the camera knows to focus on the people, and also to ensure that they are exposed properly.

What makes this system so impressive is its speed – it reacts to movement almost as quickly as the human eye, and locks on to faces in a mere 0.04 seconds.

Not only does the system look impressive as it effortlessly tracks faces on the live LCD, but it also gives you the most important thing of all – perfect pictures.

Intelligent Flash

Most cameras have a very basic flash mode. Either it’s 'off', making the picture dark and blurry, or 'on' at full strength, giving pictures that bright, washed out, contrasty look. What you really want are photos which convey the warmth and feeling of the scene, with subtle lighting and gentle tones.

Fujifilms latest Intelligent Flash Technology has solved this problem. The camera reads a scene in milliseconds and cleverly balances foreground and background light to give beautifully exposed, balanced shots.

Pictures of people in low light work particularly well, achieving faces that look natural, not over exposed.

Real Photo Technology

Fujifilm's Real Photo Technology (RPT) is the umbrella term for the combination of cutting edge technologies such as the CCD sensor, Real Photo Processor and Fujinon lens, all optimised to work together to produce images of exceptional distinction.

Fujifilm have developed and manufactured these components themselves, and it is this control over the design of the entire system that makes RPT so powerful.

This technology allows you to capture priceless memories with colour accuracy, sharpness and tonal quality, even in low-light situations without flash, giving Fujifilm's top range of compacts the competitive edge when it comes to image quality.

High Quality Movies

By selecting this option, you will highlight the cameras in our range that can record full screen TV video, crossing the boundaries between still and motion video photography.


Many of the other cameras in our range support video capture at smaller sizes (and audio on some models). For more detailed information on video capture resolution and recording duration please refer to individual camera specifications.

Large LCD Screen

Fujifilm cameras offer the very best TFT LCD, and at a generous size of 2.5" with a resolution of 230,000 pixels, you can't get much better.

Sensing ambient light, the LCD automatically adjusts brightness for optimum viewing indoors or outdoors.

Unlike other cameras, the LCD is protected by a scratch resistant, reinforced acrylic protective shield, so even if loose in a pocket, the LCD has its own in-built protection.

The extra-large LCD makes it easy to frame your photos and playback the results to friends in brilliant, rich colour.
 
 

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