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Esquire - November 2007 "Unlike most fashion cameras, the attention to detail here is more than skin-deep: somehow a 5x optical zoom and 2.7in viewing screen have been housed in it's 20mm-thick casing, along with an 8MP sensor. And yes, we love the Zorro-esque logo that lights up when you switch it on."
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Design
Cutting edge designDesigned for the most demanding style-conscious buyer wanting a truly pocketable camera without compromises, the FinePix Z100fd features a totally redesigned all-metal body that is guaranteed to turn heads. The FinePix Z100fd is available in four sophisticated, subtle two-tone colour schemes; Shell Pink, Satin Silver and Cappuccino Brown, plus Tuxedo Black, a striking black special edition with a contrasting white sliding cover panel.  Carry with easePocketable and durableThe slender design is almost totally flat, meaning the camera can be carried in a shirt or jacket pocket despite offering the power and versatility of a 5x optical zoom. Of course style is nothing without substance, and the whilst the FinePix Z100fd's body may be slender, it is packed with powerful features and advanced technologies designed to make getting perfect pictures – shot after shot - easier than ever.   Super CCD and 5x optical zoomThe high resolution of this 8 milion megapixel camera allows you to enlarge and crop portraits or elements of scenes without compromising the quality of the image. The amazing power and versatility of 5x optical zoom allows you to use a wide angle to capture the entire scene or to take great close ups from a distance.
 High resolution 2.7-inch LCDA camera of this class demands the very best TFT LCD, and at a generous size of 2.7" and a resolution of 230,000 pixels, you can't get much better. This pixel canvas ensures that it is easy to see photo details and read the intuitive GUI menus that this camera has to offer. Sensing ambient light, the LCD automatically adjusts brightness for optimum viewing indoors or outdoors. Manual control can provide additional brightness. Unlike other inferior cameras, the LCD is protected by a scratch resistant, reinforced acrylic protective shield, so even if loose in a pocket, the LCD has its own in-built protection. The extra-large LCD makes it easy to frame your photos, compose slideshows and playback the results to friends in brilliant, rich colour.  Convenient xD and SD compatibilityThe FinePix Z100fd features an xD/SD compatible slot, allowing the use of either xD Picture Card, SD or SDHC media to store and transfer your photos. This will give you the flexibility to buy the card you want, use cards from previous cameras, or choose the media that fits with your other desktop devices like laptops, PDAs or card readers.
 Internal memoryThe FinePix Z100fd makes it possible for you to get that picture even if your memory card is full. The 54MB of internal memory built into this compact model provides enough storage for up to 88 photographs, (at 2MP setting), and ensures that you will never have to miss that special shot. Think of it as your internal insurance policy for photo opportunities. With that said, the main storage for images on the Z100fd should be an additional xD card, which will allow you to accommodate almost as many images as you like.  Fujifilms Real Photo TechnologyReal Photo TechnologyDriving the FinePix Z100fd is Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give you fewer wasted shots. With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving you the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.
 Conventional cameraISO high sensitivityTo further reduce the chance of blur spoiling shots in low light the FinePix Z100fd also features sensitivity settings up to ISO 1600, allowing natural images that retain the atmosphere of evening events to be taken without the use of flash.  Face Detection technologyFace DetectionThe FinePix Z100fd makes perfect portraits simple with Fujifilm's Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by people wearing glasses.
 Conventional camera  Automatic Red Eye RemovalSay goodbye to red eye for goodTaking Fujifilms acclaimed Face Detection system one step further The FinePix Z100fd is among the first of Fujifilm's compact digital cameras to offer automatic red eye removal,. The FinePix uses the system to find and instantly correct any red eye from every face in the frame. The FinePix Z100fd's red eye removal system is not confused by lips or red coloured jewellery, as some other systems can be, as it works in tandem with Fujifilm's Face Detection system to identify the eyes and nothing else. Letting the camera do this retouching is so much quicker and easier than struggling at home with a paintbrush on a PC!
Playback features - Zoom up and CroppingOnce you’ve captured your group portrait you can use the handy ‘Zoom Up’ feature, which allows you to detect faces in playback mode so that you can check them one by one and ensure that you have captured the image as you intended it.
 Conventional camera  Fujifilm's Intelligent FlashIntelligent Flash and Natural lightIntelligent Flash results in visibly more pleasing, natural looking photos, avoiding the harsh lighting effect that can occur with traditional in-camera flash. For times when a decision about lighting could mean a missed photo opportunity, the FinePix Z100fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison so users won't miss the moment fiddling about with flash settings.
 Conventional camera  CCD Shift Image StabilisationNEW Dual Image StabilisationTo avoid the problems of camera shake at longer focal length this is also the first Z series model to feature CCD-shift image stabilisation. To further reduce the chance of blur spoiling shots in low light the FinePix Z100fd also features sensitivity settings up to ISO 1600, allowing natural images that retain the atmosphere of evening events to be taken without the use of flash. Basically the cameras high sensitivity lets you use a fast shutter speed to freeze the action in sharp detail, while the built in CCD shift image stabilisation automatically compensates for camera shake.
 'Fireworks' scene modeMultiple Scene modesThe FinePix Z100fd's 16 scene modes include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.
 'Blog' modeSlideshow, Auction and Blog modesNow you can share your precious moments again and again with Fujifilms new in-camera ‘Slideshow’ functions. For added entertainment value you can also preset a soundtrack to accompany your images as they display. ‘Auction Mode’ allows you to montage your images together for easy upload to your favourite sites. Perfect for the ebay savvy amongst us. Select ‘Blog Mode’ during playback and your image is automatically resized and edited in your camera ready for posting to the web; saving you precious time by eliminating the need to use a PC in order to optimise your images for web use.
IrSimple Wireless CommunicationMaximise your photo sharing opportunities by sending image files to other IrSimple–ready cameras. No cables are required, just easy wireless transfer of your images.  Slideshow  ScrapbookFolder ManagementHaving access to memory cards with increased capacities means that we can now take more images than ever before. With this in mind Fujifilm have introduced a handy ‘Folder Management’ option that allows you to save and organize your images in handy preset folders, which comprise titles such as, ‘Travel’, ‘Family’ and ‘Favourites’; and you can also store any personal photos in a password protected ‘Private’ folder. This storage function makes it far easier to find your images and allows you to set a themed slide show with ease.
Esquire - November 2007"Unlike most fashion cameras, the attention to detail here is more than skin-deep: somehow a 5x optical zoom and 2.7in viewing screen have been housed in it's 20mm-thick casing, along with an 8MP sensor. And yes, we love the Zorro-esque logo that lights up when you switch it on." 
T3 - October 2007"[The FinePix Z100fd] comes in four colours, including this rather natty brown, has an eight-megapixel sensor, 5x zoom and is just 20mm thin. It also has a unique diagonal sliding lens cover which we think is rather special." 
Digital Photo - February 20084 stars "The stylish FinePix Z100fd is one of the best looking cameras around in our opinion, with a slick lens and flash cover that opens diagonally. Its highly-polished gloss finish is very good too, and it's available in a choice of four colours. The Z100fd houses a 5x optical zoom that ranges from 36-180mm and an 8Mp sensor which gives plenty of scope for enlargements... ISO runs from a very low 64 to 1600, while there is also a CCD-shift image stabilisation system with two modes - continuous or shooting only." 
What Digital Camera - February 200886% Recommended "A few jaws dropped when the Z100fd arrived at WDC - this really sets a benchmark for style. Its brushed metal finish is complemented by a diagonally sliding lens cover that houses a 5x optical zoom - still a rarity in such a small body. There's sensor-based image stabilisation, a 2.7in LCD screen and up to ISO 1600, so it gets brownie points for its spec." 
Digital Camera Buyer - December 20074 stars "The most noticeable thing about the camera is how lovely it looks. The smart design and choice of colour styles is complemented by the swanky illuminated ?Z' that flashes to life when the camera's combined on/off switch and lens cap is moved diagonally downwards to reveal the lens and flash... The camera is perfectly designed for its market, has appropriate features for them, looks lovely and is in fact pretty easy to use as well, particularly if you let the camera take the strain as far as dealing with dodgy lighting is concerned." 
Stuff - March 2008"According to Fujifilm, the Z100fd is the world's thinnest image-stabilised 5x optical zoom camera. Wow, you did it guys! You can die happy. But perhaps we should give Fujifilm a little credit. After all, 19.8mm is thin for any camera, especially one clad in aluminium and equipped with an 8MP image sensor. The Z100fd also packs face-detection technology, and introduces another world first in the form of a diagonally sliding lens cover. We like this innovation more than is strictly healthy, just as we do the four available colours. We were wrong to taunt." 
What Mobile - January 2007"Fujifilm?s latest eight-megapixel snapper ensures you?ll get perfect shots of your friends and family at Christmas, with image stabilisation, auto red-eye removal and face detection for portraits. With a 5x optical zoom you can get close to your subject, and for those who like to use manual settings, you can change exposure from 100-1600 ISO if you?ve got awkward lighting conditions." 
London Lite - November 2007"Fujifilm's latest high-end compact camera boasts 8MP resolution, 5x optical zoom and a host of features, making this a serious contender for the ultimate take-anywhere camera."
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