Wide angle 5x Optical zoom

Impressive 5x Optical zoom

The camera's 5x Optical zoom has been especially developed by Fujinon, the division of Fujifilm responsible for lens manufacture, which is also a leading provider of broadcast-grade television lenses.

The lens within the FinePix J50 expands your range of picture-taking options, allowing you to zoom in for dramatic close-ups, even when shooting from far away.

Carry anywhere....

Despite the larger zoom and screen the FinePix J50's compact design is remarkably svelte, at only 23mm thick.

Available in a choice of either Matt Black or Brushed Silver, the slim, stylish FinePix J50 slips effortlessly into your purse or pocket and goes everywhere with ease.

High resolution 2.7-inch LCD screen

The FinePix J50 features a large high-resolution 2.7-inch, 235,000 pixel LCD screen, which has a reinforced glass coating for scratch-free durability. In addition, the LCD screen is coated with anti-glare materials to increase visibility when framing or reviewing images in bright sunlight, which means that sharing your images with others is easier than ever before.

Conventional camera No blur - no 'noise'

A low light marvel

Photos taken in low light are the ones that are most likely to produce disappointing results. Limited flash range and direct light can mean the foreground is harshly lit and the background lost all together. If the flash isn't used at all, the image can suffer from digital interference called 'noise' as the sensor struggles to pick up all of the detail in the scene.

Moving images can be blurred as the camera keeps the shutter open for longer to allow as much light in as possible. Fujifilm has put 70 years of experience in imaging into fine-tuning the light sensitivity and flash systems of its cameras and you perhaps wouldn’t normally expect a camera placed at such an affordable price point, to house such technology – but we can assure you - it does.

'Sunset' mode 'Flower' mode

Ease of use

The camera is preset with 16 special scene modes which make it ready to shoot anything from nightscapes, to portraits or ski slopes in an instant. These include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. There's even a 'Baby' mode to ensure those all important pictures of baby's first years look spot-on, with skin tones faithfully reproduced.

A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Simply select a Scene Position that suits your situation and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.