Fit it all in the frame!

The FinePix J210 makes large group shots, sweeping landscapes and architectural scenes easy to photograph thanks to the 28mm wide-angle lens. When using the wide-angle lens you can fit much more in to your frame, giving you far more versatility in terms of what you can shoot.

28mm lens v 35mm lens comparison

Great for close ups too

With a 5x optical zoom, the FinePix J210 allows you to bring distant subjects much closer to you at the touch of a button.

           Wide-angle                                3x zoom                               5x zoom

A camera that looks as good as the pictures it takes!

The brushed metallic finish and diamond cut FinePix logo ooze luxury, and the metal lens ring matches the camera’s body colour resulting in a highly polished and sophisticated exterior.

Superb image quality

With an impressive 10 Megapixels, you won' t miss even the finest details of your subject. Images are sharp and clear, with vivid colour, with enough resolution to enlarge for framing.

Easy to search

With a large 2.7" LCD screen, playing back your photos is a dream. Your photos can be displayed one, two or nine frames at a time, or, using the handy Microthumbnail View, you can navigate your photo library with a display of up to 100 thumbnails.

100 shot Microthumbnail View

Automatic Scene Recognition

You frame the shot and the FinePix J210 does the rest.

The FinePix J210 features Scene Recognition technology which cleverly detects a scene without needing you to pre-select a mode on the camera. Having identified the most commonly photographed subjects, Fujifilm has developed technology to automatically identify and recognise different scenes. Once the scene in the frame has been detected from one of the 6 types – Portrait, Macro, Landscape, Night, Backlit Portrait, Night Portrait – the camera will optimise the settings to capture the most stunning photo of your chosen subject.

Portrait

Recognises portrait shots by detecting that there are faces in the frame and optimising focus, brightness and white balance accordingly.

Landscape

Automatically recognises scenic shots such as mountains and buildings. Ensures that vivid colours are captured & adds depth to your pictures.

Night

For low-light and night time scenarios, shutter speed and sensitivity are automatically adjusted, producing blur-free pictures with minimal noise.

              Conventional digital camera                                     FinePix J210

Macro

Macro mode sets the focusing position of the details of small flowers or tiny subjects accurately.

              Conventional digital camera                                     FinePix J210

Backlit Portrait

Optimises the brightness of the faces in the picture (that would usually end up in shadow) and compensates for the underexposure caused by the light behind.

              Conventional digital camera                                     FinePix J210

Night Portrait

When photographing people at night or in low light, SR Auto optimises flash range, shutter speed, and the exposure of the portrait, whilst capturing a smooth and noiseless background.

              Conventional digital camera                                     FinePix J210

No more Blur

The Picture Stabilisation mode on the FinePix J210 uses high sensitivity (up to 1600 ISO) to help reduce camera shake, freeze subject movement and improve low-light background detail to deliver crisp, sharp images. Blurred photos are now a thing of the past.

              Conventional digital camera                                     FinePix J210

People-friendly Technology

Boasting Fujifilm's acclaimed ultra-fast Face Detection technology which can quickly & intelligently detect up to ten faces in a frame and adjusts focus, exposure and white balance to reveal perfect shots.

The technology works regardless of the subject's position in the frame, and is not confused by anyone wearing glasses. To avoid the dissapointing results of red-eye, Face Detection goes one step further by detecting any red-eye in the shot and automatically removing it as the picture is taken.

              Conventional digital camera                                     FinePix J210

On-screen shooting guide

An easy-to-read icon-based interface provides explanations for each function, enabling you to use the camera to it's full capacity & making it suitable for use by all members of the family.