Beautifully formed

The graceful curves and sleek design belie the complex electronics within the F50fd’s tough metal exterior. At a depth of only 22.9mm, it’s a perfect fit for a pocket or handbag and is available in two classic colours, Silver and Black.

Optical zoom

This new camera features a sharp 3x Fujinon optical zoom lens, (equivalent to 38-110mm on a 35mm camera).

Despite its compact size, there are no compromises with optical clarity and speed of operation. The lens is robust, reliable, and delivers sharp pictures every time.

High resolution LCD screen

The FinePix F50fd features a large high-resolution 2.7 inch, 230,000 pixel LCD screen, which is coated with Fujifilm's proprietary Wide View film. This minimises glare and reflections, and also enables consumers to view the LCD from any angle (even in sunny conditions), to enable shooting from waist level or above the head, or to make picture playback to a group so much easier.

Captures the face at any angle Detects faces at any angle

NEW Face Detection 2.0 – from any angle

The F50fd is the first FinePix model to feature the second generation of Fujifilm's ultra-fast Face Detection technology. Face Detection 2.0 offers dramatic performance and capability improvements and adds innovative new features designed to turn everyday snaps into stunning portraits.

Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by people wearing glasses.

Most face detection systems work only when the subject (or subjects) are looking directly at the camera, and most cannot detect a face if it is at too steep an angle (such as when the person is resting their head on someone's shoulder or lying down). Face Detection 2.0 can detect a subject in full profile and at virtually any angle (through 270 degrees), even if they are moving within the frame. The FinePix F50fd allows you to shoot natural portraits and capture the expressions of friends and family, safe in the knowledge that the exposure, focus and white balance will be perfectly optimised for the most important thing in the frame; the faces of your subjects.

Photographing children who won't sit still has never been easier.

Conventional camera Fujifilm's Portrait Enhancer

Portrait Enhancer

The FinePix F50fd sees the debut of an exciting new feature designed to transform a snapshot into an exceptional portrait. In Portrait Enhancer mode the FinePix F50fd's powerful automatic retouching system gives skin tones a silky-smooth texture and removes blemishes such as spots and wrinkles. Once they've seen the beautiful skin tones produced by the Portrait Enhancer, the loved ones in your life will never again hide their faces whenever you get your camera out!

Conventional camera Fujifilm's Intelligent Flash

Making light work of photography

For those occasions when flash is required, Fujifilm's Intelligent Flash system sets the power output to achieve natural foreground illumination with balanced background exposure.

Avoiding both the messy background blur of 'slow-sync' flash, and the stark contrast of conventional flash, Intelligent Flash results in visibly more pleasing, natural looking photos.

For times when a decision about lighting could mean a missed photo opportunity, the FinePix F50fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without, then displays them side-by-side for instant comparison.

Easy to use features

The camera's 16 scene positions include beach, snow and fireworks for optimum photography, no matter what the event.

The FinePix F50fd's 16 scene modes include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Simply select a Scene Position that suits your situation and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.

Capture all the action

Continuous Shooting Mode

The F50fd allows you to shoot up to 12 frames in a burst* (at 5 frames per second), even if the subject is moving. This fantastic mode therefore gives you 5 times the chance of capturing that one special moment.

*at 3MP or lower

'Smile' Crop your images in camera

Playback Features, Zoom Up and Cropping

Thanks to Fujifilms proprietary Super CCD technology delivering a stunning 12 megapixel resolution, you are able to crop and enlarge any part of your captured image without experiencing any loss of quality.

Once you’ve captured your group portrait you can use the handy ‘Zoom Up’ feature, which allows you to detect faces in playback mode so that you can check them one by one and ensure that you have captured the image as you intended it.

If you spy a priceless expression amongst your group portrait that stands out from the crowd, then simply select the built in ‘Cropping’ function, which will allow you to automatically crop and save the selected portrait in the camera.